News Archive - 2012

Quick Links:

05-Jun-2012: Miniature Movement Sensor Switch (mMS) series announced in Electronics Bazaar magazine, Jun 2012 Issue

Our newly launched Miniature Movment Sensor Switches was announced in Electronics Bazaar Magazine June 2012 Issue.

Click on image to view full size.

02-Jun-2012: Ideas Unlimited works with CFTRI for development of Portable BioLuminescence meter using Silicon Photo Diode

Ideas Unlimited is collaborating with CFTRI ( - Central Food and Technological Research Institute, Mysore), to develop a low cost silicon photo-diode based Luminometer, which can detect very low intensity of Bio-Luminescence emitted by biological reactions.

Visit our Technology page on same topic to know more

Link to Blog Post on the Luminometer topic

Launch of Low Cost, Miniature Movement Sensor Switches (mMS Series/MS-501 Series) and accessories!

01-Jun-2012: In these days of high inflation rates and increasing power tariffs saving on wasted energy is no longer a luxury, but is becoming a necessity. With the introduction of peak hour tariff rates, businesses and industries are increasingly looking for means to save energy usage and save on electricity bills every month.

Ideas Unlimited has been making Energy saving Movement Sensor Switches since April 2010. Today we have just launched mMS series (MS-501, Low Cost and Miniature Movement Sensor Switches) for use in domestic, commercial and industrial applications for saving on energy wastage when nobody is using a certain place or room. These can be used in homes, offices, shopping malls, showrooms and virtually anywhere where we can find that energy can be saved.

MS-501 - Low Cost Miniature Movement Sensor Switch next to a pen

The unit can be directly connected to 230V AC and integrates seamlessly without requiring any change to your existing electrical wiring.

These switches are very compact in size (80 X 68 X 32 mm), aesthetically appealing and designed for high reliability. The product miniaturization is a result of our learning from earlier products. We have also taken end user feedback to design these products and other accessories. The MS-501 Series (or mMS) Miniature Movement Sensor Switch is designed for adaption and use in every place possible and designed to be a low cost product to handle small loads up to 220W. With the usage of contactors, heavy loads can also be driven by the same sensor.

MSBR-501 2-Axis Swivel Mounting bracket for MS-501 Series Sensors

We also offer an optional accessory MSBR-501: 2-Axis Swivel Mounting bracket for MS-501 Series Movement sensors. This bracket can be used to mount the sensor on ceiling or wall, and allows fine adjustments of sensing zones even after the installation of sensor.

For specific information on this new product line, visit our product page:

Link to Blog Post on the Launch announcement.

[Our Blogpost] Energy prices set to go up. Save Energy wastage and money by adapting Movement Sensors

According to most analysis on energy consumptions, Power tariffs are set to rise due to increased demand and urbanization. Wasted energy (And Money in Electricity Bill, month on month) can be saved by simple adaptation of Movement Sensor Switches. Read our Blog Post on the same topic:

Link to Blog Post

17-Apr-2012: New Dealers/Retailers in Hyderabad/Andhra Pradesh area for our product lines

We are pleased to announce new dealers/retailers in Hyderabad, Andhra Pradesh regions for our product lines.

Hyderabad, Andhra Pradesh Region

Suguna Engineers

Contact Person: Mr. Prashanth Arra
Company Website:
Contact e-mail:
Contact Telephone:+91-90002-99981
Registered Office: # 1-1-380/10/A,
Sri Nilayam, Ashok Nagar Ext,
Hyderbad-500 020

04-Apr-2012: Sneak Peek of New Product: Miniature and Low Cost Movement Sensor Switch product

About a month and a half ago, an article on our Movement Sensor Switches and their utility for energy saving in today's times appeared in a leading Kannada daily newspaper 'Praja Vani'. The response for that article about our products was very good. In fact, we were overwhelmed by the response to the product and public interest in 'Energy Saving' from the hundreds of telephone calls we received after the Praja vani article on our Movement Sensor product lines.

Until the article in Prajavani and the subsequent phone calls, we did not have insight about the potential of this product with domestic market.

Prototype of the Miniature and Low cost Movement Sensor Switch
The response from the calls were very encouraging about the concept and the product lines, though some of the people wanted a lower priced model for domestic use. Encouraged by the response, we started thinking of developing a product that can be used both for domestic and commercial use with a low cost, (yet high reliability).

We started designing a product concept and specifications suitable for domestic use, yet cost effective to be affordable and should earn back the money invested on the product in a few months from your electricity bill.

Last few months, we have been working on designing a Miniature and low cost Movement Sensor Switch product for domestic and commercial use. With this product we want to spread the domain of our product use to the 'Aam-Admi' as well.

After several man months of effort, we finally are proud to put up photos of the first Beta prototype - now undergoing field trials. The product has been designed and manufactured in India, and designed for use in Indian market and to work reliably in our condition. (Including rural areas with erratic power situations)

Beta Prototype next to a pen for size comparison

Product has Shock-proof Screw-less connectors for easy installation

Product has a 2/6 minute selectable Off timer, and many more features

The product design has been exciting with the challenges of making the product as small as possible, yet have all the high reliability (defect free) aspects we have designed in the other high capacity models like (MS 102, MS 201, MS 101, MS 301 series). Miniaturizing and also adding a new feature proved extremely challenging, but in the end, the effort has really been worth it when we saw the final shape of the product emerging.

Making high reliability product in such a small form factor that operates at 230V Mains supply voltage directly was a challenge, and the prototype went through several iterations of revision of design to attain the current state which is now ready for field trials.

Pricing: To be finalized.
Availability: End of April 2012 or Early May 2012.

We would like to know your feedback on the product. We are also looking for a catchy name for this new sub-miniature product line. Please do e-mail use at:

to let us know your feedback on the product and also suggestions on pricing, or naming of the product lines as well.

Brief technical specification of the Miniature Movement Sensor Switch product:

Safety Features:

Connectors: Screw Less type, Shock proof connectors
Fuse: Fuse for added electrical safety
Body: Rugged Plastic


Endurance: Designed for 24X7X365 days operation
High Voltage Survival: Designed to withstand at least 300+ volts and works even in erratic power situations
Ultra-High Voltage Protection: Unit has a protection circuit that opens the circuit if very high voltage is experience.

Technical Specifications:(Beta Version):

Dimensions: 80mm X 68mm X 32 mm approx.
Fuse holder: Intutive easy to use fuse holder
Weight: Light weight (Will publish exact weight later) Load Capacity: (Low compared to all other models we have) 200W - subject to change without prior notice, by the time product is launched.
Sensor coverage area: 20'X20' Maximum for standard ceiling heights.

Usability and Utility features:

Built in flanges for easy mounting
Full isolation between loading and control circuit
Multiple units can be connected in parallel for wide area coverage.
BYPASS feature to completely disable sensor and rolling back to normal if required.

Do e-mail us your feedback at:

03-Mar-2012: New Dealers/Retailers in Bengaluru, Bijapur and Mysore regions

We are pleased to announce new dealers/retailers in Bengaluru, Bijapur and Mysore regions.

Bengaluru, Karnataka Region

G R Controls

Contact Person: Mr. Ananda
Contact e-mail:
Contact Telephone: 90084-62504
Alternate Telephone: 98458-39334
# 6, KTG College Road, Srigandanagar
Hegganahalli, Viswaneedam Post
Bengaluru - 560 091

V S Electricals

Contact Person: Mr. Veeresh Holal
Contact e-mail:
Contact Telephone: 97412-97889

Bijapur, Karnataka Region

Ashu Gouda Electricals

Contact Person: Er. Rajendra Patil
Contact e-mail:
Contact Telephone: 90084-62504
Akkamahadevi Cross Road, Behind Ananda Hospital
Bijapur - 586 101

Mysore, Karnataka Region

GREPI Energy & Power India (Private) Limited

Contact Person: Mr. Arun Kumar D
Contact e-mail:
Company Website:
Contact Telephone: 0821-2512333
Contact Telephone: 81055-03003
Spl Plot No. 5, HIEMA Convention Center Road
Hebbal Industrial Area
Mysore - 570 016

27-Feb-2012: Electronics Bazaar magazine features our company under 'South Special' and also announces launch of our Hawkeye product.

Electronics Bazaar Magazine, Mar 2012 edition features Ideas Unlimited and

(Click to view larger image)

(Click to view larger image)


12-Feb-2012: Electronics For You magazine, announces the launch of our Movement Sensor Switch for Air conditioners.

EFY, Feb 2012 issue announced our new product launch - Movement Sensor Switch to control air conditioners (MS-301 series) in its Feb 2012 issue under 'New Products from India' section.

(Click to view larger image)


28-Jan-2012: Energy Prices may go up by 35%. Relevance of Energy saving in present times

Times of India: Jan 25, 2012: Get ready to pay more for power

The summary of the article published in TOI on 25-Jan-2012 is that due to the new costing structure for Coal across India, Cost of electricity production is expected to increase upto 35% across the nation.
Traditionally the way of reducing energy dependence has been to generate energy using non-conventional means like Solar Power, Solar water heating, Alternate Fuels, etc. However, except for a few clean technologies which have high initial costs and low rate of ROI, some of the energy generation technologies add to the carbon footprints. Alternate fuels, though reducing dependence on Petroleum, do generate carbon in the process of converting fuel into energy. Then there is also a recurring cost on such fuels as well.

So what is the other way of looking at it? Conserving Wasted Energy is a big and clean way to reduce carbon foot-prints due to reduced consumption, rather than completely depending on more energy generation all the time.

What will be the typical ROI (Return on Investment) ?

Visit our Blog post on this topic for know!

19-Jan-2012: Ideas Unlimited ties up with GREPI to impart training and promotion of our energy saving Movement Sensor Switches product lines.

Ideas Unlimited has tied up with GREPI-Energy and Power India Private Limited, located in Mysore for imparting training and promotion of our Energy Conservation products like Movement Sensor Switches.

GREPI-Energy and Power Indian Private Limited is in the business of providing end-to-end solutions from Education and Training to installation and commissioning on Solar Power, Energy Saving, Non-conventional and Renewable Energy systems and Sustainable technologies and products.

GREPI provides a hands-on training with very well equipped labs on a very wide spectrum of the above mentioned technologies especially for people who want to take up these technology areas as a career.

See our Blog Post to know more...


18-Jan-2012: Prajavani, Leading Kannada daily publishes article about our Movement Sensor Switch product line

Click to see large image


14-Jan-2012: Ideas Unlimited Launches Three New Products!

14-Jan-2011: Seasons Greetings! First, we wish you all a very Happy New Year 2012 and a very happy Makara Sankranti.

Ideas Unlimited has just announced the launch of three new products. One product has security application and two other products are Energy Saving devices.kA

From left:
1. HAWKEYE - Industrial/Farm Security and Intrusion detection system.
2. MS102 Series - Compact external fit type Movement Sensor
3. MS301 Series - Movement Sensors for Air conditoners and heavy loads.
Security Product: HAWKEYE is an intrusion detection system that detects living beings (humans, animals) entering its zone of view. The product has many novel applications for security and monitoring.

Energy Saving Products: We have added two more Movement Sensor Switches to our existing portfolio of Energy Saving Movement Sensor Switches. The MS-301 Series is designed to switch off air conditioners when nobody is using an area (office cabins etc).

The MS-102 series - compact external fit type unit complements the earlier launched MS-201 series - concealed fit versions. These small form factor, aesthetically appealing sensors can be installed in places where false ceilings are not present.

For full details of the new products, refer to our Products page.