Moving Cinema Poster - Butterfly that flaps its wings on the movie poster!
Poster with a giant butterfly on it which flaps its wings! We built a simple motorized mechanism to make the butterfly flap its wings. We developed it on behalf of a movie team, for promoting a Kannada Children's film "Jeerjimbe".

Background

When a "one of its kind" Crowd Funded Children's feature film project (Social themed Kannada Children's Movie [External link] Jeerjimbe), wanted a novel poster for attracting children, we designed a low cost animated poster that is rugged and lasting enough to be put up at movie multiplexes as a Prototype.
Video of the Moving Cinema Poster where butterfly flaps its wings.

Product and Technology Description

The engineering challenge in this project was to use low cost material and minimal automation and fabrication techniques, and yet keep the cost low for the poster to be made at low volumes at commodity price!

Butterfly's wings printed/fabricated as separate parts...

Rigid material cut in butterfly wings fixed
on the poster with a hinge mechanism.

Rigid material after sticking colorful sticker cover!

Wings attached to flapping mechanism.

The Finished Product!

About the movie Jeerjimbe

Jeerjimbe has won 4 Government of Karnataka state film awards, Producer of Movie is Mr. Karthik Shekhar from M/s Beehive Production.
Best children movie – 2016
Best child actress female: Siri Vanalli ( daughter of Niranjan Vanalli)
Best music director: Charanraj
Best lyrics : Karthik Saragur

The movie is named after the jewel beetle - at the ripe age, the beetle's wings are cut and the wings are used to make ornaments and jewels while the beetle is let to die. The attempt, through this movie, is to showcase the struggle of a girl coming to age.